Collaborative Design Practice Task 3

(Week 7 -Week 10)

Harpreet/0352668

Collaborative Design Practice/ Bachelor of Design in Creative Media

Task 3

Produce rapid prototypes, test and iterative designs

After all our artwork we have done in task 1 and task 2 and get feedbacks. Task 3 is to finalizze it and create a better outlook , below is all the work that our team has done and the chnages.

What we plan to do

Brand Guideline

We designed the overall look for KitaKeto's brand. From logo to colour palettes, we make them fit to the vision of the brand. We also have prepared a guideline on how to use certain assets for future references.

Packaging Design

With an effort to keep things sustainable and safer for the planet, we opted for an eco-friendly packaging and design.

Social Media Content

Social media is an easy way to promote and keep the audience engaged to the brand. With Instagram as the main platform, we designed posts, stories and reels to be as engaging as possible.

Promotional Content

We designed multiple types of media as promotional content. We came up with an advertisement video and flyers to be used at events and campaigns.

Designs That we have Confirmed and refined

Logo Rationale

The wordmark logo for the healthy food brand follows the brand aesthetic of minimalistic illustrative appraoch while communicating the brand’s main goals using the brand's chosen colours and including meaning behind the letters ‘A’ and ‘o’. The logo’s typography aims to convey a friendly, modern and approachable vibe by having a round, script sans serif style.

Logo Varitations

Logo Appearence

Minimum Size

The following shows the logo in it’s maximum size compared side by side with it’s minimum size.

Improper use

This section talks about the brand logo’s improper usage. The following do’s and don’ts must be adhered to strictly.

Brand typeface

Graphical Elements

Brand Color (Primary)

Brand Color (Secondary)

Brand Color ( Tertioty )

Mascot Design

REFINEMENT

Instagram Template

we start creating promotional materials, including a social media. We started experimenting with colours and elements to create a professional looking instagram account and we decided to use our three colour pallets for the instagram to maintain consistency .

Instagram Stories

Brand Mascot

DELIVERABLES (Packaging)

Packaging Designs

First Attempts of Design and print

Print was good just color a little difference due to the type of printer

but the design just doesnt suit our packaging .

Second Attempts of Design and print

So for our second attempt decided to go a simple wrap around and the color we feel is a good choice and if gives a good contrast for the food inside to see.