Advance typography - Final compilation and reflection

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 28/3/2022  - 6/27/2022 (Week 1 - Week 14)

Harpreet Singh / 0352668

Advanced Typography / Bachelor of Design (Hons) in Creative Media

Final Compilation and Reflection


Instructions



Link


Task 1: Exercises 1 & 2


Task 2: Key Artwork and Collateral


Task 3: Design Exploration and Application




Submissions



28/03/2022


week 1- week 4

Task 1 / Exercises: Typographic Systems & Type & Play

The exercises are as follows: 

1) Typographic Systems (1 Week)

2) Type & Play (2 Week) 

      1) Typographic Systems

Introduction to the module

• Subject outline & expectations

• Learning & Assignment objectives

• Students responsibilities 

• Assignments & assessment methods 



LECTURE NOTES




Exercise 1 done

1) Typographic Systems (1 Week)

 • Axial, Radial, Dilatational, Random, Grid, Modular, Transitional and Bilateral 



Final Task 1 - Exercise 1: Typographic Systems - PDF,  Week 2




Exercise 2 Done

Type & Play (week 2)

2) Type & Play: Part 1: Finding type – Students will be asked to make a selection of image between man-made objects (chair, glass, etc.) or structures (buildings), and nature (Human, landscape, leaf, plant, bush, clouds, hill, river, etc). 


Students will analyse, dissect and identify potential letterforms within the dissected image. The forms would be explored and ultimately digitized. It is expected that through a process of iteration the forms would go from crude representation to a more refined celebration that would reflect to a degree its origins. 

                  Compiled process 1 , Week 3 - 4


                  Compiled process 1 , Week 3 - 4


                  Compiled process 1 , Week 3 - 4







Task 1: Exercise 2 - Type and Play
Part 2 - Type and Image
 Week 4 - Week 5

LONELY 


          Final Type and Image 1, Week 5



#Week9_202203 Task 2(A-B) 

  1. Key Artwork (BW & Colour) 1024 px (JPG & PDF)
  2. Poster (A3) (1 artwork, 1 simulation) (JPG & PDF)
  3. Animated Gif invite (800/1024 px)
  4. 1 collateral (your choice - simulate) (JPG & PDF)

Instructions





Task 2A: Key Artwork

For Task 2A we are to design a key artwork, which behaves as a logo and artwork. We are to use our name/initials. This key artwork will subsequently be used in Task 2B on various collateral.

- Not necessarily legible
- Artwork made from type
- Explore options - compositions etc
- Almost monogram-ish
- Certain level of simplicity
- Elegant solution, visual communication
- Artwork needs to be scalable

TEST DESIGN 

1. Inspiration and Rough Designs test design

INSPIRATION Designs



                                                           Inspiration Idea Design



Rough Designs Ideas 
                                          Rough idea image#1
                                         Rough idea image#2
                                         Rough idea image#3
  1. Key Artwork (BW & Colour) 1024 px (JPG & PDF)
FINAL DESIGN CHOSEN


FINAL DESIGN CHOSEN



Task 2 (B) / Collateral

  1. Poster (A3) (1 artwork, 1 simulation) (JPG & PDF)

First rough idea image #1


Edited Design Final Work

1. Poster (A3) (1 artwork, 1 simulation) (JPG & PDF)

 First rough idea image #1



2. Animated Gif invite (800/1024 px)

t




3. collateral (your choice - simulate) (JPG & PDF)









                                                     Final Task 2 - PDF, Week 9





Week 08 – Week 12

Harpreet singh / 0352668
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 3 / Type Exploration and Application\

Hours spent for Task 3: 43 hours




Task 3 / Type Exploration and Application :


With the knowledge and experience gained in the Exercises,
Project 1 and 2, with the accumulated knowledge from the
lectures and your own reading (library books and online
sources), with the experience gained in the different software
covered in the programme thus far, synthesise and apply the
learning in the tasks to be mentioned, allow the knowledge
gained guide and inform your decisions for the effective
execution of your final project.
Develop a font that is intended to solve a larger problem or
meant to be part of a solution in the area of your interest be it
graphic design, animation, new media or entertainment design
or any other related area not necessarily reflecting your
specialisation.
or
Explore the use of typeface in your area of interest, understand
its existing relationship, identify areas that could be improved
upon, explore possible solutions or combinations that may add
value to the existing typeface.
To be effective you will need to study your area of interest, look
at how type is used in the area and identify potential
weaknesses or possible areas of further exploration. You can
then attempt to provide a creative solution or add value to an
existing use.
The end outcome could be a designed font and its application in
the form or format that it is intending to provide a solution for, or
an exploratory process that solves a problem or adds value to
an existing use. The work can manifest into any kind of format
related to the issue being solved or explored: animation, 3d,
print, ambient, projection, movie title or game title, use of
different material etc.


Idea chosen and rough sketch done


Create a medieval Font  that can be used for game posters or movies

Game Poster Chosen for the font 



Full Font Design


                                                  Final type design B&W 1, Week 11


Black and white inverted font design  , Week 11


 Elden ring  font design  , Week 12


original color elden ring  font design  , Week 12



PS4 gaming poster Design, week12


Final Poster Design with font 

Final Poster Design with font, week11



                     
                       Final Task 3: Type Exploration and Application - PDF, Week 13



REFLECTION


Experience: 

Advanced typography made me realize that i can do more with typography than just fonts. It helped me open my mind what u can use typography for than just normal fonts in creative ways . This module gave me a different perspective on typography. It made me discover new areas of design that I didn't know before. This 14 week project taught me a lot more about typography and gave me useful knowledge.

Observations:

It takes a lot of time and effort to come up with a typeface design idea. The most important is opening up your creativity. Personally, I learned more details and skills through this project, and based on this, I was able to analyze various things and use what I learned.

Findings:

When I was working on the final final project, it was very interesting and helped me find out more of my creativity side and it also help me find out that i like font designs and I think I learned a little bit about branding. It seems that I did a lot of challenging and experimental projects in this module. That is why it seemed to enhance the ability to imagine ideas. It took a lot of time and effort, and it was very difficult at times, but that made the class even more enjoyable.

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