Collabrative Design Practice Task 1

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 Collabrative Design Practice

Task 1

 (Week 01 - Week 5)

Harpreet Singh / 0352668 / BDCM

MIB



Introduction

We were shown how to build the module for the first week. Prior to the commencement of the meeting,project were given. 

Project Name : KitaKeto🤠


Group Members

ID

Specialisation

Areas of Expertise

Muhammad Azka Farezi S.

0351345

Entertainment

Design

Illustration, Branding.

Angelyn Valencia

0349573

Entertainment Design

Illustrations, concept design

Hadiya Faisal

0353667

Graphic Design

Packaging Design, Branding, Illustrations

Brigita Maria

0352958

UI/UX

Branding, Illustrations, maybe any graphic design

Chai Yi Xuan

0346645

Entertainment Design

Illustration, concept design

Harpreet singh 

0352668

Ui/Ux

Graphic design , marketing 






PROJECT BRIEF


(challenges/problems to be addressed)

Write a short ‘brief’ that clarifies the challenges/problem to be addressed. It should be clear and concise allowing one to understand its content as it is addressed. Include supporting ideas/thoughts that reflect an understanding of the challenges/problems and where/how design has the opportunity to provide a solution.


Project Plan : 


DEFINING THE CHALLENGE


  • What will we work to produce?

    • Branding that align with Kita Keto brand strategy (sustainable)

    • Eco-Friendly and Microwavable Product packaging 

      • Biodegradable

      • Paper Based Cover Wrap

    • Online Promotional Materials 

      • Social Media Engagement

      • Promotional Video Advertisement

      • 3D Animation (If needed)


  • What constraints will we need to manage?

    • Time and Deadline

    • Obtaining materials for the packaging

    • Persuading people to consume healthy diet 


  • What measures and indicators will help us know our ideas are successful?

    • Consultation and Discussion with clien



Progress Week 1 - 3

Weekly Group Progress 


(W1)

Tasks:

  1. Research on selected subject matter (KitaKeto)

  2. Questionnaire design (to define the problem to be investigated)


Task Allocation: 


Research: All of us (independently, place it into Docs)

Keto and Target Audience: Azka, Gita, 


Packaging: June, Hadiya, Angelyn,harpreet


Questionnaire design: Gita, Hadiya, June

Research:






TARGET AUDIENCE


Who will we be designing for? (core and extended audience) (needs to be specific)


  • People who wants convenience

  • People who is conscious with their health 

  • People with dietary restrictions

  • People with limited cooking skills

  • People who wants maintain their weight

  • Pumpkin Lovers

  • Roti Canai Lovers


Demographic:

Malaysia 

All age groups, specifically teenagers and adults (students, working and retired)

Class with low and moderate levels of income, specifically middle and lower class

Both genders, male and female


Geographic

Malaysian locals 

Internationals who enjoy malaysian cuisine

 

Psychographic

Pumpkin lovers

Body image and health conscious consumers

Consumers interested in keto diet 

Frozen food purchasers 

Roti Canai lovers


From business school

  • [core audience] Health Conscious Customers

  • [core audience] Customers with health issues

  • [core audience] Working Community/Students

  • [extended audience] General public



(W2)


link to emphaty map and Personas

- https://miro.com/app/board/uXjVMqVgc_E=/?share_link_id=684479774930




Tasks 1:

  1. Make target audience

  2. Persona more specific

  3. Create empathy map

  4. Produce a problem statement

  5. Fill out the project document 

  6. Create two presentation slides





Task allocation: 


Azka: Empathy Map, Presentation Slides, Analyse Data


Brigita: Target audience, persona and empathy map, maybe a little bit of presentation slides


June: empathy map, questionnaire, presentation slides


Angelyn: persona and empathy map, presentation slides


Hadiya: Target audience, questionnaire design, presentation slides


Harpreet: Emphaty Map ,Questionnaire , Analyse Data


Fadil:






Week 3 - 5


we divide the task amongst our group member. And start researching and sketching! And all of that should be done.

Logo :

- Compile logo ideas from internet to Miro - Gita, Hadiya
- Logo sketches / Doodles draft - Gita, Hadiya

Promotional Ideas :

- Research about "interesting" online and offline promotional ideas - Azka, Angel
- Compile References for promotional ideas - Azka, Angel

Packaging 

- Research about packaging ideas and the price range - Fadil
- Compile packaging references to miro board - Fadil, Hadiya 

Social Media :

- Compile social media posts references to miro board - June, harp


Presentation slides





This is what we have research and done for our Work in MIRO








we also did the questionaire survey analysis to further our research 

QUESTIONNAIRE (SURVEY)


https://docs.google.com/document/d/1vpHKZi-t4ZR2Z_Ij9yxIgyuJIBw7G7yqv-NsF9j1W-Y/edit?usp=sharing



QUESTIONNAIRE (DATA ANALYSIS)

https://docs.google.com/document/d/1AmjWtxij0VU1X3Q_7hZpN0rmNNE8QdJ3gm099RSNuYc/edit?usp=sharing


My Part was the Social Media so i did some research about social media 

               


Create a colorful and inspiring social media post that promotes healthy eating. Use a bright and happy background. Show a plate of colorful, good-for-you foods in the front with healthy person yoga or gym. Put them in a natural setting, like a home feeling. Use calm colors thag relates to our logo and textures to show eating mindfully. End with a message telling people to take care of themselves by eating well and how important it is to have a healthy diet. And also maybe some art creativity like the fuel with the food .







Week 5:

Help team out with logo , mascott and advertising video (storyboard)
& also 
work on social media style and refrences.

The final Font designs , Logo , mascot and package design







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